MARINAS · BOATYARDS · STORAGE · BOAT REPAIR

One winterization you lost pays for two years of this.

A boat owner wants a haul-out price and a date. It's Saturday. Nobody's in the office. He can't get either one off your website, so he calls the next yard down the lake — and that's a thousand to three thousand dollars that went somewhere else. We put the price up and let him book the date himself. We build it, we run it, you never have to touch it.

$200a monthBuilding it costs nothing extra · No setup fee
Show me what mine would look like → See what we found on the lake
We're not trying to fill your slips Fewer April phone calls You own it, and you can log in

We looked

We went through the lake association's own list.

Every marina and launch on it. Then we opened each one to see what a boat owner would actually find.

WE CHECKED, 2026 16 of 30

Have nothing but a phone number

More than half. And of the ones that do have a site, not a single one publishes a price — not a slip rate, not winterizing, not shrink wrap, not storage. A 200-slip marina's whole services page ends in two bare phone numbers and no instruction about what to do next.

WE CHECKED, 2026

Some of these are actively turning people away

One marina's site has no security certificate at all, so the browser flags it before anybody reads a word. Another's is a parked domain — and the state tourism site is still sending boaters to it. One still has a page selling “new” pontoons from 2009, and a fax number. And one owner has given up and is shouting on his own homepage in giant capital letters:

We do not rent boats or jet skis here

That's a man using his website as a megaphone to stop one phone call — because the site can't answer a single question for him.

What we're not going to tell you STRAIGHT

  • We're not promising to get you to the top of Google. Nobody can, and anybody who says they can is lying.
  • We're not trying to fill your slips. You've got a waitlist. We know.
  • What you don't have is a way to sell winterizing, storage and service to the boats already on your list — without somebody standing at the counter reciting prices all April.

What we build

Six things built for a boatyard.

Every one of them is a phone call you're taking right now that you wouldn't have to.

Winterizing: a price, then a date THE BIG ONE

  • They put in the length and the engine and get a real number — haul, winterize, shrink wrap
  • Then they pick from the haul-out days you actually still have open
  • It's on your board before you've read the email

This is the most repeated phone call of your year, and it's worth a thousand to three thousand dollars a boat. Right now a guy who can't get an answer on a Saturday just calls the next yard. This turns that call into a booked job.

Which slips are open, right now NOBODY HAS THIS

  • Your real dock layout, with every slip marked open, held or taken
  • They filter by how long and how wide their boat is, and what power they need
  • Full up? They get on the waitlist themselves, boat measurements and all

No marina we looked at around here has anything close. And the waitlist is the point — when a slip opens in March you've got a list with the dimensions already on it instead of a shoebox of phone messages.

“When's my boat going in?” KILLS APRIL

  • They look up their own boat and see “you're number 14, week of May 4”
  • They get a text when it's in the water

That one question is most of your April. Every owner asks it, several times, and somebody has to stop and answer. Put it on the screen and the spring crush gets quieter without you hiring anybody.

The dock card, for one bar of signal FOR TRANSIENTS

  • Depth at the dock, longest boat you can take, fuel and today's price, pumpout, power, showers, food you can walk to, your radio channel
  • All of it on one screen without scrolling, with a button to call you

He's deciding from the water, on a phone, with one bar. If he has to pinch and scroll around a page built for a desktop in 2009, he's going somewhere else.

Service requests with pictures FOR THE SHOP

  • Engine year and make, what it's doing, photos of it — sent from the dock
  • Comes back as a numbered job they can check on instead of calling the shop

Same idea as the launch list. Every status they can look up is a call your service writer doesn't take.

Find your boat in the yard THEY SHOW THEIR FRIENDS

  • An owner looks up his boat and sees where it's sitting and what's been done — hauled, winterized, wrapped, blocked at C-12

This is the one that gets talked about at the launch ramp. Costs you nothing once it's built, and it's the reason somebody's buddy switches yards next season.

Pricing

Building it costs you nothing extra.

No setup fee. You sign up for a year, or three years for a cheaper monthly rate. Put it against one winterizing job.

Presence

A good, fast website with your rates on it and a dock card that works from the water. For a smaller yard.

$200a month

$170 a month if you sign for three years

  • A 5-page website, built for you
  • Slip rates and winterizing prices, published
  • The dock card for boats coming through
  • We keep it online, safe and backed up
  • 2 hours a month of changes
MOST YARDS WANT THIS ONE

Growth

Everything above, plus the winterizing booking, the launch list, the slip waitlist and service requests.

$400a month

$340 a month if you sign for three years

  • Everything in Presence
  • Winterizing price, then a haul-out date they book
  • The spring launch list they can watch
  • Open slips and a real waitlist
  • Service requests with photos
  • Something on your site that answers questions at 9 at night
  • We keep your Google listing right — hours, photos, phone
  • 5 hours a month of changes

Commerce

If you want a card deposit when somebody books a haul-out or holds a slip. Worth it for a bigger yard.

$700a month

$595 a month if you sign for three years

  • Everything in Growth
  • Take a deposit when they book
  • Sell storage and service packages online
  • 10 hours a month of changes

Those hours are a real limit and they don't carry over. If you want something bigger done, we price it separately — your monthly bill doesn't move on you. And if the cheap one is all you need, we'll tell you that.

Questions

The things you're actually thinking

I'm full. I've got a waitlist. Why would I want this?
Because slips aren't where your money is. Winterizing, shrink wrap, storage and service are — and those you lose one at a time, quietly, to whoever answered the phone first. Being full doesn't protect any of that. One haul-out job you didn't get costs more than a year of this.
My season's five months long. Why pay all year?
Fair question, and here's the honest answer: the site is doing its hardest work in the months you're closed. September through November people are looking for winterizing. February and March they're shopping slips and storage for spring. If it only ran during the season you'd miss both of the times people are actually deciding.
Who's going to keep it up to date? I'm on the travel lift all day.
We do. You change prices yourself in seconds from your phone if you want to. Everything else is ours — keeping it online, keeping it safe, putting something new on it, your Google listing. If we need something from you, it's one text.
My customers are older. They're not booking online.
Some won't, and they'll keep calling you, and that's fine. But the transient coming through the canal is deciding on a phone with one bar of signal, and the guy shopping winterizing in October is comparing you to the yard down the lake at nine at night. Those two don't call. They just go somewhere else, and you never find out.
Can you get me to the top of Google?
No. Anybody who promises that is lying. What we do is build a site that loads fast, that Google can read, with your lake, your towns and your services spelled out, and put something new on it every month. If you're starting from a phone number or a dead address, that by itself makes a real difference.
I do boat repair, not slips. Does this still fit?
Yes, and it's a cleaner fit than you'd think. The service requests with photos and the numbered job tracking are the whole thing for a repair shop, plus winterizing pricing. You'd skip the slip map. Tell us what you actually run and we build it that way around.
What if I want out?
The site comes down, we hand you your content and your domain name, and that's that. Nothing gets held hostage.

Let's see what yours would look like.

Tell us what you run and where. We'll come back with a straight answer about whether this is worth it for you — including if it isn't. Usually within one business day.

Goes to jp@ainovations.net. Prefer email? Email us directly.